Install Facebook Tracking Pixel
The Facebook tracking pixel has two unique purposes. It tracks user activity (it helps you retarget users who have visited specific pages or taken specific actions on your website). It also tells you how to create effective Facebook campaigns by showing you exactly how many clicks have turned into conversions. The best method of installing the tracking pixel doesn’t require any special knowledge or experience. As a matter of fact, it is easier than installing it on a website. The first thing you need to do is locate your pixel (it can be found in Facebook Ads Manager). You need to find the “Measure & Report” category and click on Pixels. Copy your account’s Pixel number. The next thing you need to do is navigate your Shopify store and select the option “Online Store” and after that, click “Preferences”. Paste the Pixel ID number on the Facebook Pixel tab and your pixel will be up and running. This method will automatically track these six conversions - Search, Purchase, AddPaymentInfo, InitiateCheckout, AddtoCart, ViewContent. You can easily track custom conversions by installing code directly to website pages, however, Shopify doesn’t recommend this unless you are an experienced web developer and you have HTML experience.